What is a Top-Level Domain?

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Buying a domain name is an important decision. It means you are taking the step to establish yourself online and create a professional website. However, it can be overwhelming too.

Besides finding an available domain name, you must also choose between dozens of TLDs (top-level domains). Watch the video to understand what a top-level domain is.

Things explained in the video
-What is a top-level domain

Understanding Top-level domains

1)Importance of a TLD

Before you purchase a domain name, it is crucial to consider the TLD you’d need. Once you have attached a domain name to your website, it can be difficult to change.

What’s more, your website’s TLD is important to help visitors remember your URL. For example, it is easier to remember .com TLD than .rocks due to its popularity. Your TLD shapes the expectations of your website. Like, .org is still associated with nonprofits.

Undoubtedly, picking the right TLD is as crucial as choosing the rest of your domain name. You would want a suitable and popular TLD for your business type to establish trust with your audience.

2)Picking the right TLD for your business

-Keep it short and simple
Some newer TLDs are quite long, which can make it difficult to spell or remember them. Therefore, try finding as short TLD as you can. For example. .com, .net or .org.

-Purpose of the website
Your website’s category and purpose should reflect in your TLD so people will get a clear idea about your offering just by looking at the website address.

-Purchasing multiple TLDs
Many businesses buy multiple TLDs to prevent others from stealing their potential traffic. Usually, this is more of a backup plan for some businesses.

-Consider the price
The lesser-known TLDs tend to be quite lower in cost than the other options available. So, if budget is a concern for you, this may be the way to go. However, if you can, choose widely known TLDs.

3) Popular TLD options

.com (commercial)
.org (organization)
.gov (government)
.tech (technology)


00:00:00 Introduction
00:00:34 What is a Top-Level Domain

Additional Resources and Tutorials

Read a couple of our related blogs to understand domain names in detail


You can also watch our video on ‘How to Pick a Domain Name’

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