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Prioritizing user experience when creating a website leads to higher user satisfaction, increased engagement and conversions, a competitive edge, positive brand perception, accessibility compliance, and improved SEO performance.
Ultimately, a user-friendly and responsive web design enhances the overall success of your online presence.
With this video, you can understand user experience and its importance in more detail.
Things explained in the video:
-What is UX or user experience
-What is UI-UX
-Understanding a responsive web design
-UX best practices
-Understanding website navigation, fonts and call to actions
Why does user experience matter when creating a website?
Knowing what is UX is crucial when creating a website because it directly impacts how users perceive and interact with your site. Here are several reasons why UX matters:
1) User satisfaction: A positive user experience enhances satisfaction and increases the likelihood of users returning to your website. Satisfied users are likelier to engage with your content, make purchases, or recommend your site to others.
2) Retention and engagement: If your website provides a seamless and enjoyable experience, visitors will spend more time on your site, explore different pages, and engage with your content. For example – things like a great UI and a responsive web design that can adapt to different screens are essential for smooth UX.
3) Conversion rates: A well-designed user experience can significantly impact conversion rates, whether completing a purchase, filling out a form, or subscribing to a newsletter. A user-friendly interface, clear calls-to-action, and intuitive navigation contribute to improved conversion rates.
4) Competitive advantage: In today’s digital landscape, users have countless options for websites and applications. By understanding UX best practices and providing an exceptional user experience, you differentiate yourself from competitors and increase the chances of attracting and retaining users.
4) Brand perception: A website with a good user experience can leave a positive impression of your brand. On the other hand, a website that prioritizes usability, accessibility, and aesthetics contributes to a positive perception of your brand, reinforcing trust and credibility.
5) Accessibility: A good UX ensures that your website is accessible to a wide range of users, including those with disabilities or using assistive technologies. UX best practices such as clear navigation, readable text, and alternative text for images help ensure inclusivity and comply with accessibility guidelines.
6) SEO benefits: User experience is closely tied to search engine optimization (SEO). Search engines consider page load speed, mobile-friendliness, and low bounce rates when ranking websites. A positive user experience indirectly contributes to better visibility in search engine results.
00:00:46 Definitions of UX, UI & U
00:00:52 What is UX or UI
00:04:17 Naming your website
00:07:16 Website Navigation
00:11:58 Homepage content
00:20:24 Calls to Action
00:36:04 Questions & Answers
00:38:20 Is there a max width for a responsive website
00:40:13 How much text should be on the page
00:42:55 Using sticky navigation
00:48:36 Mapping website
00:50:41 What does pixelated mean
00:52:30 Desktop vs Mobile
00:54:47 Pixelated vs Digitized
Additional Resources and Tutorials
Learn more about creating a website that offers a dynamic user experience. Click our blog links below.
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