Step-by-Step Guide on How to Add Google Analytics 4 to WordPress

Wondering how to add Google Analytics 4 to WordPress? Watch this video for a step-by-step guide. In addition to optimizing your website with Google Analytics, choosing the right web host also plays an important part. Get started with our WordPress optimized hosting plans here:
Things explained in the video:

-Why you should switch to Google Analytics 4
-How to add Google Analytics 4 to WordPress website

Google Analytics 4 has taken over from Universal Analytics. All Regular Universal Analytics properties stopped collecting data on July 1, 2023. Before doing GA4 setup in WordPress, understand why you should make a switch to Google Analytics 4:

1) Data Privacy: GA4 offers more robust data protection and privacy controls which are very important to protect your website’s data. After all, your website might contain confidential business and personal information

2) Cross-device tracking: GA4 provides more advanced cross-device tracking capabilities, allowing marketers to better understand the customer journey across multiple devices and touchpoints.

3) Direct integrations: GA4 syncs directly with Google Ads, so conversion actions will be tracked in the GA4 reporting dashboard for account and performance transparency.

4) AI and Machine Learning: GA4 includes built-in machine-learning algorithms that automatically identify trends, generate insights, and provide recommendations.


00:00:00 Introduction
00:02:08 Migrating to Google Analytics 4
00:03:35 Creating a Google Analytics 4 account
00:04:06 Add your website to Google Analytics for collecting data
00:04:45 Integrate GA4 with your WordPress website
00:08:35 Conclusion

Additional Resources and Tutorials:

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