Should You Use Horizontal Or Vertical Marketing To Find Your Ideal Clients

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You aren’t alone if your marketing attracts the wrong type of clients. And there’s a way to deal with this problem.

Not having the right targeting strategy can have you working with troublesome clients.

That’s where the concept of building your ideal client’s avatar becomes super important. If you don’t do that, you’ll be taking money from just about anyone, only to realize later that they are far from your ideal clients.

But having the right avatar will:

✅Leave you in full control of your business
✅Get better results for your marketing efforts
✅Help you know your worth
✅Put you in the position to say “No” to unwanted projects

Watch this video where Jan Koch covers the two forms of audience targeting – horizontal and vertical, and how you can find your ideal client and grow the business.


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📖 What You’ll Learn:

1. Introduction 0:00 – 1:14
2. Why is it important to have the ideal avatar 1:15 – 2:37
3. Horizontal Targeting and Vertical Targeting approaches 2:38 – 5:30
4. Conclusion 5:31 – 5:50

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