How to Use Creative Briefs to Win Projects

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Are you finding it difficult to win projects?

The creative brief you prepare plays an important role in the sales process, and can help you set yourself apart from the competition. A creative brief offers an interesting way for you to differentiate yourself from the plenty of other briefs that your clients receive.

In this video, Jan Koch talks about his own experience in simplifying project briefs and splitting them into proper milestones. Jan Koch, the CEO of Virtual Summit Mastery, spills the beans and explains the importance of creative briefs, and how to create them.

#Agency #ProjectBrief #DigitalAgency

📖 What You’ll Learn:

1. Are you using creative briefs? (0:00 – 1:30)
2. The problem with adding too much information in the brief (1:31 – 3:30)
3. How Important Proper Creative Briefs Really Are (3:31 – 5:22)
4. Managing metrics (5:23 – 7:44)
5. Steps to prepare a creative brief (7:44 – 9:40)

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