How to Beat Impostor Syndrome as an Agency

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Are you struggling to differentiate your agency? Perhaps feeling like just another vanilla agency lost in a crowded market of other generalist agencies? Do you question your identity? Do you lack the confidence it takes to be different and stand out? Are you unable to communicate the help you can offer to your specific audience?

In this video, Lee Jackson, Chief Architect at Event Engine, unravels the secrets of beating the impostor syndrome, finding your identity in an agency pool, knowing your specific audience, and much more! Diving into his experience, Lee breaks down the key components that help agencies communicate confidently to stand out!

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📖 What You’ll Learn:

1. Agency Impostor Syndrome – what does it look like? (0:00 – 1:30)
2. Define Your Customer Avatar – know who you are serving (1:30 – 2:30)
3. Breakdown Their Key Problems – find out the main problem your customers are facing (2:30 – 3:22)
4. Match Them To Your Strengths – show what you are great at and what your strengths are to solve their problem (3:22 – 3:44)
5. Build Your Platform – know where to show up to be present in front of your customer avatar (3:44-5:39)

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